Celebrity Endorsements... Try Student Endorsements

When it comes to marketing a new product or service, companies sometimes enlist the help of top notch celebrities to help sell their product or service. The popular influences certain celebrities have on not only pop-culture, but particularly millennials, can produce over-the-top sales. Why not apply this same concept to education? Millennials and generation z are what I like to call the "persuade generations." In other words if you don't give a good sales pitch, forget it.

When it comes to education, especially inside the classroom, students tend to not have an interest. Well that was a newsflash. I'm a 28 year old millennial and I taught 9th-12th grade high school students whose ages ranged from 14-19 years old. Just like the right celebrity can persuade buyers on how good a product or service is in the corporate world, the same method applies to the educational world with the right set of students. I discovered in my line of work that "popular students" can help persuade other students to complete their work or better yet want to take a certain teacher's class. It's called "Student Endorsing."

In my classroom, I created a comfortable environment and developed a trusting relationship with all of my students. At the beginning of the school year, I took the time to learn each and every student's character, personality, and relationships with other students both inside and outside of my classroom. After developing a trusting relationship with those students, I allowed them to use social media platforms such as Tik Tok and Snapchat to create innovative, appropriate, entertaining content in order for them to share what they were learning. Of course when you have students who average almost 4000 followers, they can be very helpful in the endorsing process.